Understanding Case Studies. Learn our logic.

Success Criteria

In the course of our research we came up with a set of criteria for success, which we applied to all the case studies. This is to create a standardised matrix with which we can explore each media artifact's success or lack there off. Without a standard set of criteria, our definitions of success would be varied and much more based on opinions rather than facts. Also, this is our specific criteria, so we made the rules for what we deemed a success based on the research we have done, it isn't based on what anyone else has said. This is because convergence culture is so relatively new, and there aren't many well defined criteria for successful transmedia stories out there. So just like we needed to define major terms like "transmedia" and "crossmedia" and "convergence" ourselves, so we also came up with our own standards for success. You can find these criteria below:

Our Criteria for Success!
  • General Introduction to the brand - What is it? Where and when did it begin?
  • Long Living - Looking into the different types of formats the subject has been through. How long has it been around? Will it continue to be a success (or not)?
  • Expandability - Explainingwhat the brand has expanded into. Have these branches been successful or not?
  • Self-Contained - This question relates to how well each of these ‘branches’ match up to the original - have the branches worked out? If not, why? Do these self-contained branches still add depth to the whole work/storyworld?
  • Audience Reception - How has the audience responded to the brand?
  • Economics - Statistics/graphs/numbers regarding the financial success of the brand.
  • Conclusions - Time to sum it up. Has the brand been successful/not successful in the crossmedia context? What can we learn from its success or failure? In this space we also compare the case studies against each other. Where did one succeed where the other did not? What piece of advice can we give from this research?