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Case Studies Portal

Welcome to the Case Studies Portal! Below there are seven pages of case study goodness. We split up the case studies by what platform they originated on. For instance, at the top you can see The Matrix and Avatar, two brands that started out as films and branched out from there. In a similar fashion we also have Books, Games, TV Shows, and Comics. Some of the pairings might seem a bit odd, but the reasoning behind it was to compare a brand we considered successful with a brand that we considered to have failed in the transmedia/crossmedia context. There are also two stand-alone studies which did not get compared directly to another case study, Batman and Sherlock Holmes, but they still follow the same criteria, which you can find linked just below. 

Before you begin, have a look at our understanding case studies page. There you will find tools to help you understand our logic and opinions, as well as our criteria for success.

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The Matrix and Avatar (Films)

The Matrix and Avatar started out as films; they employ the film form as the primary text before expanding narratives within the storyworld. The Matrix was originally created as a transmedia work; the creators of the franchise planned everything ahead of time. Avatar simply used crossmedia later in its development and failed to create a transmedia narrative.
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The Lord of the Rings and Eragon (Novels)

The Lord of the Rings and Eragon were both very successful series of book. Hollywood adapted these fantasy adventure novels into films. However, there is are differences between how the two narratives were expanded. The Lord of the Rings was very successful in expanding the narrative within the storyworld. Eragon, on the other hand, failed at adapting the work into a transmedia franchise.
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Mario and Pokemon (Games)

Mario and Pokemon both began as games. Mario is today, still one of the most recognisable franchise/brand within the gaming industry. Pokemon, however, went through a massive transmedia narrative expansion and was very successful at it. So what is so different about Mario and Pokemon that made one remain within the gaming industry and the other expand to include games, tv shows, features, and more.
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Doctor Who and CSI (TV Shows)

Doctor Who and CSI were both conceived as TV shows. Doctor Who is one of the longest running TV series in history and have spawn two other TV Spin-offs (Torchwood and The Sarah Jane Adventure). CSI is relatively new (compared to Doctor Who) and have expanded to include versions of the CSI narrative in Las Vagas, Miami, and New York. Both franchise incorporates the use of games, books, and the internet to expand their narratives. However, there is a major different between the two. Doctor Who is part of the much more detailed and grander storyworld (Whoniverse); CSI, does not have this detailed storyworld.
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Batman (Comic)

Batman is one of the longest running franchise in the world. Started out as a comic but now expands to include films, books, tv series, cartoon, ARGs,  and games. Batman is a great example of how a franchises could employ transmedia to create an engaging and long-lasting narrative which stands the test of time.
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Sherlock Holmes (Book)

The Sherlock Holmes franchise started out with the creation of a character then a book. Throughout the years, the story of a very smart detective evolved to be told on many different mediums. Most recently, a franchise revival was achieved through the lastest Sherlock Holmes film released in 2009.