Dena, C, 2004. Current State of Cross Media Storytelling: Preliminary observations for future design. School of Creative Arts. Australia: University of Melbourne.

Dena, C 2009, Transmedia Practice: Theorising the Practice of Expressing a Fictional World across Distinct Media and Environments, Ph. D thesis, University of Sydney. Available at: [Accessed 10th June 2011] 

Dena, C 2010, PGA's Transmedia Producer, blog, [ONLINE] Available at: [Accessed 25 April 2011]Iacobacci, N 2008, From crossmedia to transmedia: thoughts on the future of entertainment, blog, [ONLINE] Available at:, [Accessed 8 April 2011]

Jenkins, H. 2003. Transmedia Storytelling. [ONLINE], MIT Technology Review, Available at: [Accessed 23 May 11], pp. 3Jenkins, H. 2010.Confessions of an Aca/Fan: Archives: Hollywood Goes "Transmedia". [ONLINE] Available at: [Accessed 16 April 2011]

Jones, M 2011. Setting, Background and Story-World. [ONLINE], AFTRS, Available at: [Accessed 11 June 2011].
Long, G. A., 2000. Transmedia Storytelling Business, Aesthetics and Production at the Jim Henson Company. 1st ed. Ohio: Kenyon College.

TBI Vision 2011, Screenwatch [ONLINE], Available at: [Accessed 04 May 11].
Weiler, L 2009. Lance Weiler on the "Storyworld", Filmmaker Magazine [ONLINE] Available at: [Accessed 6 May 2011]

Herding Cats – a survivors guide to producing transmedia work
Sue Maslin (Vic, Aus), Producer, Film Art Media
Experience Designer: The Next-Generation Film Director?
Steve Peters (USA), Senior Designer at Fourth Wall Studios, Co-Founder No Mimes Media
Conceiving Transmedia Franchises
Flint Dille (USA), Co-Owner Bureau of Film & Games

Transmedia storytelling

Hatton, A. Development of library support for early years students. [Interview] Staffordshire University with K Morgan. 24th April 2008.

Beddows, E. The audience in transmedia storytelling. [Interview] RMIT University with E Silman. 4th May 2011

Phelps, K. The place of transmedia fictional storytelling. [Interview] RMIT University with E Silman. 29 April 2011

Case Study Sources

The Matrix

Navarro, A 2004, CSI: Crime Scene Investigation: Dark Motives Review, blog, [ONLINE], Available at:, [Accessed 21 April 2011]  

Doctor Who
Liz 2011, Doctor Who Lands iView Fans and Spicks Gets iView Premiere, blog, [ONLINE], Available at:,             [Accessed 26 April 2011]
Nor, J 2011, Doctor Who: The 1996 TV Movie Review, [ONLINE], Available at:, [Accessed 25 April 2011]
Perryman, N 2008, Doctor Who and the Convergence of Media: A Case Study in 'Transmedia Storytelling', blog, [ONLINE], Available at:, [Accessed 21 April 2011]

Telotte, J. P. 2008, The Essential Science Fiction: Television Readers, [ONLINE], Available at:  hl=en&lr=&id=cFQicvXd5bwC&oi=fnd&pg=PA301&dq=%22Doctor+Who%22+transmedia&ots=xmZju08uuu&sig=Cv8c2BNGUXEQEbE2ffX7qNKIgkU#v=onepage&q&f=false, [Accessed 28 April 2011]

Lord of the Rings

Brookey, A & R 2010, "Hollywood gamers: Digital Convergence in the Film and Video Game Industry",[ONLINE], Available at:
EwCA#v=onepage&q=convergence%20mario&f=false, Accessed 10th June 2011],28804,1851626_1851846_1851642,00.html

Sherlock Holmes
Redmond, C 2009, "Sherlock Holmes Handbook - 2nd Edition", [ONLINE], Available at:, [Accessed 03 June 2011]

Schell, J 2008, "Art of Game Design: a Book of Lenses", [ONLINE], Available at:, [Accessed 02 June 2011]

Zecher, H 2010, "William Gillette, America's Sherlock Holmes", [ONLINE], Available at:, [Accessed 02 June 2011]
Coyle, J 2009, Effects Wow, but Story in 'Avatar' is Unsatisfying, [ONLINE], Available at:, [Accessed 28 May 2011]

Pulver, A 2009, Avatar Review: 'James Cameron just got Slack', blog, [ONLINE], Available at:, [Accessed 03 June 2011]